The World Championship will remain on British and Irish screens for 3 more years
(Photograph © Graham Goodman/Flyfifer.co.uk)

Premier Sports has retained the rights to show Team GB’s World Championship games until 2017.

The deal with Infront Sports & Media, the media and marketing partner of the IIHF, also covers 15 games from the World Championships in Belarus this spring, as well as future tournaments through to 2017.

The UK’s newest sports channel, which is already home to the British Elite Ice Hockey League and NHL, brought the World Championships to British and Irish screens for the first time last season.

Richard Sweeney, General Manager of Premier Sports, said: “Premier Sports programming content is clearly decided by audience demand and this decision to extend the initial agreement was a reflection of the fan interest for ice hockey. We have continued to expand our ice hockey portfolio, which now includes the North American NHL, the British EIHL Elite League as well as long-term coverage of the IIHF Ice Hockey World Championship meaning Premier Sports really is your home for hockey with over 600 games available to view every year.”

Bruno Marty, Infront’s Executive Director Winter Sports, said: “It is a great sign of sustainable expansion that the IIHF Ice Hockey World Championship is now accessible in a European core market for the long-term. With the two-prong approach, fans will be able to follow both their British national team as well as the top games of the annual IIHF Ice Hockey World Championship.”

Great Britain will be competing in Division 1B in Lithuania this year, following relegation from Division 1A last season.

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